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China's Digital Shift: How Douyin Took Over Social Media for Adults

December 23, 2023
by
Helen Hayward

Imagine your grandpa, a total pro at remembering NBA players' names, suddenly ditching the TV for a phone app. That's what happened to Gao Xiangjin, a 69-year-old Chinese grandpa who traded basketball broadcasts for Douyin, the Chinese version of TikTok. He's not alone, though! Millions of elderly folks in China are ditching the TV and flocking to Douyin, and it's pretty cool!

Millions of elderly folks in China are ditching the TV and flocking to Douyin

Instagram | Millions of elderly folks in China are ditching the TV and flocking to Douyin.

Why Douyin? It's More Than Just Funny Cat Videos

Sure, Douyin has its share of hilarious cat videos (who doesn't love those?), but for Grandpa Gao, it's much more. He uses it to:

  • Stay in the loop: He follows the news in Israel and Ukraine through videos made by commentators, getting different perspectives than just TV. It's like having his mini news channel on his phone!
  • Shop for cool kicks: He even found his new favorite sneakers on Douyin, snazzy green ones that cost less than $30! Talk about a bargain!
  • Connect with the world: Douyin isn't just about watching; it's about interacting. Grandpa Gao can chat and video call with people from all over China, making new friends and feeling less lonely.
  • Learn new things: He even took a video-editing course on Douyin and now makes his videos! He proudly showed his grandson a video of him diving in a river near his home, all thanks to his newfound editing skills.

In Douyin people can chat and video call with people from all over China

Instagram | In Douyin people can chat and video call with people from all over China.

Douyin: A Window to a New World for Seniors

Grandpa Gao's story isn't just his own. Many elderly people in China are using Douyin to:

  • Combat loneliness: With children living far away, Douyin helps them stay connected and feel like they belong to a community.
  • Stay active and engaged: Learning new things like video editing and dancing keeps their minds sharp and spirits high.
  • Feel seen and heard: Sharing their videos and experiences on Douyin makes them feel valued and connected to the younger generation.

Douyin: Not Just for Kids Anymore

Douyin is proving that technology can bridge the gap between generations and help seniors stay connected

Pexels | Douyin is proving that technology can bridge the gap between generations and help seniors stay connected.

So, next time you see your grandpa glued to his phone, don't assume he's just playing games. He might be learning a new dance move, discovering the latest news from around the world, or even becoming a mini-moviemaker!

Douyin is proving that technology can bridge the gap between generations and help seniors stay connected, informed, and entertained. Who knows, maybe you'll even learn a new TikTok dance from your grandma someday!

Remember, Douyin is just one example of how technology can be used to improve the lives of seniors. There are many other ways to stay connected and engaged, so get creative and find what works best for you and your loved ones!

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