Is George Clooney gay? This question surfaced dramatically in an August 2023 online ad, which falsely claimed that the renowned actor had come out as gay. The misleading advertisement has left many fans puzzled and curious. However, this article will unravel the truth behind these rumors and shed light on the deceptive tactics used in the ad campaign.

Amal / IG / In August 2023, an online advertisement that Clooney came “out of the closet,” suggesting that the 64-year-old actor has revealed he is gay.

Last year in August, an ad began circulating online suggesting that George Clooney, at the age of 64, had come out of the closet. The ad was part of a campaign by Referene.com and included a supposed list of Hollywood stars who are part of the LGBTQI+ community. Surprisingly, Clooney’s name wasn’t even mentioned in the list. The ad merely used his name as bait to attract clicks.

This strategy is known as clickbait. It is a common online marketing tactic where provocative headlines or sensational claims are used to lure readers into clicking on a link. Once the readers click, they often find that the content doesn’t match the headline. In this case, the ad falsely implied Clooney’s sexuality to drive traffic to the site.

Is George Clooney Gay?

Fact-checking the claim is essential. George Clooney is not gay. He has been happily married to Amal Clooney since 2014. The couple has two children and has consistently appeared together at public events, showcasing a strong and loving relationship. The online ad’s claim was a complete fabrication.

Amal / IG / Fact check: Is George Clooney gay? NO! The ad is false! It is merely for clickbait!

Clooney’s personal life has been quite transparent, and there has never been any credible evidence or statements from him suggesting otherwise. The ad aimed to exploit his popularity for monetary gain, leveraging the curiosity of fans and the general public.

The Deceptive Ad Campaign

The advertisement in question included a campaign name: “go_002_btq_7-31_x_us_george_clooney_zero_28091c.” This cryptic string reveals a lot about the ad’s purpose. The campaign name indicates a well-structured tracking mechanism used by the advertisers. They tracked various metrics to measure the success of the ad in receiving clicks.

The strategy behind this ad is called arbitrage. In digital marketing, arbitrage involves buying traffic at a lower cost and monetizing it at a higher rate. Advertisers create sensational or misleading content to drive a high volume of traffic to their sites.

Once users click on the ad, they are often bombarded with additional ads or led to purchase products, generating revenue for the advertisers.

Amal / IG / George Clooney, 64, has been happily married to Amal Clooney since 2014.

What is the Motivation Behind Clickbait?

Clickbait ads like the one about George Clooney’s sexuality are designed to exploit human curiosity and drive traffic to specific websites. These sites earn money through various means, such as ad impressions, affiliate marketing, or selling products. The sensational nature of the ad headline increases the likelihood of clicks, which in turn increases the site’s revenue.

The use of celebrities in these ads is particularly effective because of their wide recognition and public interest. George Clooney, being a beloved and well-known figure, became an easy target for this deceptive strategy. The goal was not to inform but to manipulate and profit from the traffic generated by the misleading headline.

Sven Kramer